Give it a goal.
More completed signups. More repeat purchases. More successful bookings. Start with the outcome that matters to your business.
Give your software a goal.
Improve activation, retention, and revenue with experiences that adapt.
Turn signups into active users.
Relay guides new customers to the next setup step, so they can start getting value.
You’re one step away.
Finish setting up your account and make it yours.
Account createdDone
Complete your setupNext
Start using your account
Measure the impact on activation rate.
Illustrative product experience
They don’t need
every feature.
They need their
first great moment.
You know how much your product can do. Your users are still figuring out what it can do for them.
A new customer needs a clear start. A returning customer needs a reason to stay. An engaged customer needs the right opportunity to go further.
Relay helps you turn those different needs into different experiences—inside the same product.
Bring your next idea to life02A shorter path from idea to impactStart with what
Start with what
you want to improve.
Give your team a way to act on a product idea while it’s still a good idea.
Shape the next step.
Describe your idea in plain English. Relay helps turn it into an experience grounded in what your product can do.
Keep getting closer.
See how people respond. Adjust the audience, timing, or experience, and put what you learn into the next iteration.
From your goal to their experienceAn illustrative workflow
You
“Help more people complete onboarding.”
Give new users
a simpler place to start.
Who
New users with incomplete setup
When
They return to their account
What happens
A focused next step in onboarding
03Made to feel like your productMore room to experiment.
More room to experiment.
Still your call.
Your existing product.
Connect the actions that matter. Change supported experiences without a new release for every idea.
Your design language.
Use the surfaces and interactions your team defines. Make the guidance feel like it belongs.
Your team’s judgment.
Inspect the logic. Refine the experience. Keep people who know your product in the loop.
A product that learns
with every iteration.
Today, your team authors and adapts experiences. We’re building toward a system that learns from outcomes, recommends the next experiment, and helps you move toward your goals.
Our direction. Built with human judgment in the loop.Let’s start with your product.What would you
What would you
make better?
Bring a goal, a friction point,
or an idea you haven’t had time to try.